ChasNote

A new study by the OPA reports :30s work better than :15s, and that news content is a more effective environment than comedy content.  Especially good news: Online video ads appear to work tremendously well:

“Of the 80 percent of viewers that have watched a video ad online, 52 percent have taken some sort of action, whether it’s checking out a website (31 percent), searching for additional information (22 percent), going into a store (15 percent), or making a purchase (12 percent).”

More at PaidContent.