ChasNote

The latest research from TNS finds that ad spending was down by 0.3% in Q1 versus Q1 2006 (Ad Age). Last year’s Winter Olympics gave Q1 2006 a boost that 2007 didn’t have. Online and other sectors, though, were up:

“…of 19 measured media tracked by TNS, only six posted gains over the prior first quarter: outdoor, up 2.4%; Spanish-language TV, up 3.7%; cable TV, up 6.3%; consumer magazines, up 7.1%; Spanish-language magazines, up 14.3%; and, of course, the web, up 16.7%.”

Of course.

Update: The IAB issued their numbers today, too, and they put year-over-year online ad spending up 26%:

“New York, NY (June 6, 2007) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion.”