ChasNote

From SJ Merc News:

“‘Ask a Ninja’ is one of the most popular independent video podcasts on the Web, averaging between 300,000 and 500,000 viewers for each new episode (released bi-weekly) while collecting more than 3 million viewers for popular episodes such as ‘Ninja Love’…. What started as a small production with 40 Internet subscribers skyrocketed into a Web phenomenon when the ninja duo developed a ‘niche audience that pushed back’ in the question-and-answer format with the ninja as moderator.

“Getting a specific audience and creating your own brand is important, and ‘Ask a Ninja’ has managed to do that,” says Derek Gordon of Technorati.com, a Web site tracker. According to Technorati.com, ‘Ask a Ninja’ ranks in its top 100 blogs, and there are more than 3,100 sites linked to it.”