Mobile TV Not Yet Big
04.27.2007
That according to Comscore (Media Week):
“More than half of Internet users who possess mobile phones are not interested in, are unaware of, or have no interest in Mobile TV, according to a new survey conducted by comScore, illustrating just how far the medium has to go before it becomes mainstream.”
Yes, it’s true that the mobile internet arrived before mobile television.
Stats from m:metrics and telephia show the other side of the equation – there isn’t much interest from marketers in mobile TV outside of v small scale experimentation.
Same goes for mobile streamed audio.
Media companies and service providers would have to start working together better for things to change.