Mobile TV Not Yet Big

That according to Comscore (Media Week):

“More than half of Internet users who possess mobile phones are not interested in, are unaware of, or have no interest in Mobile TV, according to a new survey conducted by comScore, illustrating just how far the medium has to go before it becomes mainstream.”

  1. # David Rittenhouse said: April 28th, 2007 at 7:14 am

    Yes, it’s true that the mobile internet arrived before mobile television.

    Stats from m:metrics and telephia show the other side of the equation – there isn’t much interest from marketers in mobile TV outside of v small scale experimentation.

    Same goes for mobile streamed audio.

    Media companies and service providers would have to start working together better for things to change.

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