Creators, Critics, Collectors: Leaders of the Online Conversation

In her latest report on social media, Forrester’s Charlene Li divides the online population into six user-types: Creators (13%), Critics (19%), Collectors (15%), Joiners (19%), Specators (33%), and Inactives (52%). Before you launch a “conversational marketing” campaign, the report suggests, make sure you’re delivering the campaign to online consumers who are active social media participants.
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