Comscore and NNR Working To Get Good Numbers for Social Media

From PaidContent:

“…both organizations expressed a willingness to have a dialog with IAB and seemed to concede the need for increased transparency and accuracy, as demanded by Randall Rothenberg, IAB’s president and CEO….”

Movement in the right direction, certainly. The first step to recovery, of course, is admitting to the problem!  (Related coverage of Comscore’s research on the more tech savvy readers and members of social media sites, ChasNote.) I hope they deliver soon.

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