Imus Loses P&G, Amex, GM and Staples Money

I’m glad to see this. Being offensive — even in the name of humor or whatever else — is becoming more expensive. At least four blue-chip advertisers have pulled the plug on the “Imus in the Morning” sponsorships. A P&G spokesperson told AdAge:

“This particular venue where our ad appeared was offensive to our target audience. And so that’s not acceptable to us….”

Related: Advertisers pull ads off Ann Coulter’s site (Link).

Leave a Reply