Imus Loses P&G, Amex, GM and Staples Money
04.11.2007
I’m glad to see this. Being offensive — even in the name of humor or whatever else — is becoming more expensive. At least four blue-chip advertisers have pulled the plug on the “Imus in the Morning” sponsorships. A P&G spokesperson told AdAge:
“This particular venue where our ad appeared was offensive to our target audience. And so that’s not acceptable to us….”
Related: Advertisers pull ads off Ann Coulter’s site (Link).
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