ChasNote

Good point raised by Clickz regarding Microsoft’s rumored acquisition of DoubleClick:

“If a deal with Microsoft does become reality, it would boost the firm’s online ad capabilities and make for readymade relationships with advertisers and agencies. However, it could put DoubleClick in hot water with its publisher clients, including AOL, which would be loathe to let the company access user data flowing through DoubleClick’s DART ad serving system, and which compete directly with Microsoft’s MSN for ad dollars.”