ChasNote

Well, maybe that’s a bit dramatic. But the magazine publisher’s CEO announced that new IDG publications will launch as websites and will earn the right to become print magazines only if the web readers demand it in big enough numbers. From PaidContent:

“Pat McGovern, the company’s founder and chairman, in an interview on Mediashift discusses the prospect of starting all new magazine ventures online and polling readers as to whether to form a print version out of it.”

Inevitable, I guess, given the plight of business-to-business print magazines over the past 5 years.  But this move signals an end to the quixotic optimism, at IDG anyway, that the internet will eventually go away and return our readers to their senses.