Buying Attention Is Harder Than Buying Media

Quote of the month, in my book, comes from Hugh at Gaping Void who concludes a piece on Nike leaving Wieden & Kennedy with this line:

“Behold the future of advertising etc. Buying space in someone else’s brain is far harder than buying space in someone else’s media etc etc.”

Note, the cartoon that accompanies the post includes some naughty language.

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