ChasNote

From eMarketer:

“the automotive industry — which spends more on advertising than any other industry — is … shifting dollars out of television, newspapers and magazines to the Internet. This trend is expected to continue as auto marketers focus on consumer engagement and look for more measurable media interactions, according to eMarketer’s latest report, Automotive Online: The Race Is On.  In 2005, total ad spending by the US auto industry declined 3.4% to $21 billion, but online spending increased 37%. This increased online ad spending is going to microsites, social networks, rich media, paid search and display ads.  eMarketer estimates that in 2007, auto manufacturers, dealers and after-market vendors will account for $2.54 billion of the $19.5 billion total spent online.”