ChasNote

From Mediapost:

“DESPITE AN INCREASINGLY FRAGMENTED ONLINE universe, big-name portals are alive and thriving, according to eMarketer’s new report, “Portal Marketing: The Big Four.” Indeed, in 2007, eMarketer projects Google, Yahoo, AOL and MSN will sop up a whopping two-thirds–66%–of the $19.5 billion spent on online advertising.

“‘Traditional marketers tend to find safety in established, mass-market brands,’ the report holds. ‘And since advertisers put only 6.6% of their ad budgets online in 2006, the need for established Internet brands will remain strong for several years.’”

“… eMarketer’s findings are supported by a 2007 Digital Outlook Report just released by Avenue A|Razorfish, which found the major portals had seen a healthy rise in the percentage of overall media billings, from 13% in 2005 to 24% in 2006.”

The findings are supported by ChasNote too!