ChasNote

The headline at Hollywood Reporter is “Bud.TV Going Flat As Visits Decline”:

“The beermaker’s new 24/7 branded digital entertainment network has seen the fizz from its Super Bowl kickoff evaporate quickly, averaging just 253,000 visitors in February, its first month online, according to new data from Comscore Media Metrix. A-B marketing execs reportedly projected reaching 2 million-3 million visitors per month by year’s end.

It’s an underwhelming start for a highly anticipated $30 million initiative that aimed to put Bud.TV on the same playing field as entertainment companies online. Aimed at young-male twentysomethings, Bud.TV launched Feb. 4, after Super Bowl XLI, featuring a collection of shortform comedic programming with Hollywood cachet from the likes of Kevin Spacey’s Triggerstreet Prods. and Matt Damon’s LivePlanet Prods.”