ChasNote

Casey Jones, a senior exec at IPG, added this comment to yesterday’s discussion of FM on TechCrunch:

“It might be helpful to look at FM from an ad agency perspective. As a senior exec for what is currently the largest agency in the world, I wouldn’t be surprised at all if FM hit $30 mil this year. The faster FM grows, the better it is for agencies and clients.

“It’s not just the technology. The traditional and emerging media publishers have an extraordinarly difficult time getting to agency and client media decision makers. Battelle and FM have credibility that opens doors. And they have the ability to clearly and persuasively articulate the category value proposition, which is new to most of us. They are the pioneers in this space and Battelle has a proven track record. That gets my attention, and the attention of my peers. The fact that it does, helps FM recruit authors. My advice to my clients is to bet on FM. Bet on them early and establish a long term relationship with them.

“I’m betting Battelle will only sell this year if it gives him access to resources to better serve his authors. That’s what he says he cares about and I don’t see a reason for advertisers not to believe him. It’s much more in his best interests to wait.”

Wow, thanks for the confidence, Casey!