Ad Age's Jonah Bloom: Forget About Control

Jonah Bloom interview in London’s Independent:

“However, one of the challenges of marketing in cyberspace is control, or lack of it. ‘When you have huge amounts of money in the marketplace,’ says Bloom. ‘The tendency is not to let go of control of the message and the medium.’
….This comfortable monopoly on the marketing budgets is no more. Bloom says a good ad agency that can produce great content is more valuable than it has ever been but change is coming, and quickly. ‘The old structure, which saw hundreds of people sitting in a building producing advertising as if it were a factory is clearly going to go completely.’”

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