Yahoo's Re-Org as Google Backlash Gains Steam
ClickZ reports on a leaked email from Yahoo CFO Susan Decker that outlines the company’s new Advertiser and Publisher Group. Greg Coleman will run the “Demand Channels,” which sounds like display and brand ad campaigns and products, and Hilary Schneider will run the “Supply Channels,” which rolls up search marketing, the Yahoo Publisher Network, marketplace and local advertising. The “Demand” side is where Yahoo has shown leadership historically, so I’m most interested to see what the “Supply” side can do to gain ground on Google.
Perhaps the time is right (maybe overdue?!). As the TV networks rebel against Google’s view of IP and its demand for long-term deals to lock up partners before they have viable competitors (WSJ), the Google backlash might create an opening for Yahoo.