ChasNote

The brothers in charge of Google’s radio ad-sales program have left the company. From WSJ:

“The dMarc acquisition is crucial to Google’s ambitions to extend its ad platform into newspapers, television and other media as it seeks to diversify away from Internet search. Google has had limited success so far in translating its efficient and automated online-search methods to the $20 billion annual market for radio advertising.”

This line, toward the end of the article, raises the most interesting question: “DMarc also has been selling mostly remnant inventory, or low-priced ad spots sold at the last minute.“

Can Google’s high-margin, high-automation approach to advertising ever move past the low-priced pay-only-for-performance slice of marketing budgets?