ChasNote

This week I’m the guest blogger for Alan Graham’s “Tales from the Web 2.0 Frontier” blog at ZDNet, which started off Monday with an interview on what FM is all about:

“Federated Media is an online media company that pulls together the leading independently-published websites (such as Ars Technica and PROTRADE), blogs (such as Boing Boing and Dooce), social-media sites (such as Digg, Newsvine and Metafilter) and video podcasts (such as Diggnation and Ask A Ninja) into portfolios or “federations” of properties reaching similar audiences. Each site and video producer is hand-picked for quality, influence and reach so that brand marketers can do business with FM-affiliated websites or video programs with the confidence that they are associating their brands with quality content, marketing themselves in relevant and safe environments, and doing so with a high degree of scale and marketing efficiency.”

More at ZDNet.