ChasNote

Scott Kirsner in the SJ Merc News sees a future where the wheat separates from the chaff among independent publications based on transparency and journalistic ethics. Amen.

“I believe we will soon see a bifurcation in the blogosphere, with trusted bloggers letting readers know about connections that may influence what they write. Blogs where payment for reviews seems to dominate — or where every third posting is about wonderful free dinners and gifts lavished upon the blogger — will be regarded much more skeptically. How many more people have relied on Julia Child for cooking advice (who never endorsed a product), rather than Ron Popeil, star of late-night infomercials for the Showtime Rotisserie Oven?”