ChasNote

Battelle reported last week on Chad Hurley’s comments at Davos that 3-second pre-roll ads might be coming to YouTube (Searchblog).

Yesterday Mediapost cited a Harris Interactive survey that said “Nearly three-quarters of frequent YouTube users said they would visit the site less if it started including short video ads before every clip…. Of those, 42% said they would visit a little less often, and 31%, a lot less often.”

Also yesterday, Google’s head of North American ad sales said (at the Always On conference) that YouTube won’t be doing pre-rolls (also Mediapost).

“‘We don’t believe in pre-rolls,’ said Penry Price, director of North American sales for Google, at an industry conference in New York. He said Google is currently testing other methods of serving video ads, including postroll ads and interstitials, but hasn’t yet settled on a monetization scheme for YouTube.”