ChasNote

At the Always On conference “media executives noted that young people are more accepting of ad messages—as long as they are entertaining, relevant and transparent” (PaidContent).

“Said panelist Jeremy Verba, CEO of social networking site Piczo. ‘The IM generation knows the lines are blurring and they’re okay with that. Brands shouldn’t worry about mixing promotional messages and content….Anything that tries to tell them what’s cool [will fail]. Anything that pretends to be something its not [will fail]. The users are the ones who decide what’s authentic, what’s cool. And the great thing is, they’ll tell you when you’re doing something wrong and they’ll praise you and spread the word when you do something right.’”