ChasNote

From AdAge:

“General Motors, formerly Time Inc.’s biggest advertiser, cut its spending by 29%, or $47.8 million, according to estimates by TNS Media Intelligence…. DaimlerChrysler, while not quite as big an advertiser, was equally aggressive, slashing its spending with Time Inc. from $93.5 million in 2005 to just $39.7 million last year. Ford Motor Co. also reduced spending, albeit much less dramatically, trimming its Time Inc. outlay from $106.7 million to $101 million.”