ChasNote

I caught up some reading over the holidays, and especially enjoyed Joe Mandese’s Mediapost piece on CPMs moving above $100 from the $15 CPMs premium sites get today. Reduced ad clutter and integrated sponsorships to drive higher audience engagement, he suggests, will act as multipliers to today’s online ad rates. Also, ads on niche publications may work better:

“A recent study reports that pages with fewer than one million unique viewers have a higher effectiveness in delivering brand messaging. This, the report asserts, is due to an increased perception of intimacy between the viewer and the content. Now extrapolate the potential for millions of sites with less then one thousand unique views. In order for advertisers to leverage this highly influential inventory, certain technologies and systems still need to be developed to place emotionally relevant brand advertising within fragment content.”