ChasNote

Bambi Francisco at Marketwatch says wikis are media too, and I wholeheartedly agree.

“I’m certain the negative tone from media executives will change in time as more professional publishers and producers begin to experiment with using wiki-styled ways of creating content. After all, wikis enable online expression and communication. And media is any form of information that expresses or communicates ideas or stories. It wasn’t long ago that traditional media looked askance at blogs.”

Back in September I made a similar case for advertising on blogs (the good ones that reach your customers, anyway) under the heading, Why Doesn’t Anyone Ask: If Content Is Printed On Paper, Is It Niche?