NYT Wants To Be Dugg

I’m a week late in posting this news, that the NY Times website will now attach widgets to each story that allow readers to submit the story to Digg, Newsvine or Facebook (SeattlePI). CNET’s News.com does the same — a “Digg This” icon under the headline of every story. While the pundits argue whether to believe Digg’s (or Boing Boing’s) Comscore numbers or AWstats reports or Alexa rankings (see ValleyWag, featuring yours truly jumping into the fray AND a picture of my boss flipping the bird!), the traditional online media giants are placing their bets: Whatever the exact numbers, landing exposure on Digg, Facebook, Newsvine or Boing Boing is the fastest path to growing their own audiences.

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