Flat Revenues for Trade Magazines Seen As Good News

American Business Media is out with a report on the state of the US print advertising business (Center for Media Research). Ad pages and ad revenues for the year (through Septebmer) are both up about one percent, though the month of September itself is down a bit from September 2005. Good news in categories such as architecture, design, auto, aviation and construction (all up in the mid single digits) was offset by down years for computer, software, telecom and science publications (all down by 5-6% in revenues and pages).

“Gordon T. Hughes II, president and CEO of American Business Media, said ‘The consistency in ad revenue for year-to-date highlights the leveling of business media’s magazine business… we will see a steady line with promising spurts coming from our strong performers, such as the Resources, Environment, Utilities category.’”

For a sector of the media business that’s seen such tough times in recent years, data showing the industry isn’t collapsing is seen as pretty good news.

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