SMG’s Curt Hecht Says No to Pre-Rolls
12.12.2006
From Mediapost:
“THE FUTURE OF ONLINE ADVERTISING is still taking shape, but at least one type of ad may not be around long: the 30-second pre-roll spot. That’s according to Curt Hecht, chief digital officer at GM Planworks, Starcom MediaVest Group’s dedicated media unit for General Motors.”
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