ChasNote

According to the prediction of Adam Smith, futures director of Group M, WPP Group’s media unit, growth in overall ad spending in China, in gross dollars, will be larger than growth in US ad spending this year (AdAge):

“China’s [incemental] investment in major media in 2006 will rise to $4.2 billion vs. the U.S.’s $4 billion.”

TV spending remains the biggest share of ad investment in both markets, and is also “the predominant source of growth in emerging economies.”