ChasNote

From MediaPost:

“Schroeder’s blog–which has since been taken down, and as of late Friday, also was missing from Google cache–repeatedly referenced Stanley’s blog as if it had been produced by a real person, and provided links to it. She also waxed effusively and relentlessly about McDonald’s food quality and variety, as well as her quest to win this year’s contest.

Representatives for McDonald’s did not return phone calls. Kristin Zanini of JSH&A Public Relations in Oakbrook Terrace, Ill. confirmed that her agency did create the blogging strategy behind Schroeder and “Stanley Smith,” and that Smith was a fictitious creation.

Zanini asserted, however, that Schroeder personally wrote all the entries on her blog, including the one that reads: ‘Some nights, we skip cooking dinner at home just to take a trip to McDonald’s so we can play Monopoly. Thank goodness they have lots of variety on the menu to choose from.’”