ChasNote

That’s the advice of RBC Capital Markets analyst David Bank (AdAge). To support this thinking, he points out (as paraphrased by AdAge): “Google Audio is making several high-profile hires in the radio sales field in major radio markets. Now why, if Google Audio’s selling of remnant ad time is so automated, would there need to be so many high-priced radio ad sales folks?”

Maybe Google is thinking that the move from automated CPC buying to selling radio ads (more akin to direct-response advertising for narrow geographies) is a smaller, more achievable leap than converting their current CPC expertise into auction-style sales for TV’s brand advertisers?

Related: I’ve heard from several web publishers that Google has been buying up inventory on their sites to hand over to Google’s video advertisers; yet the boxes on those sites continue to display traditional AdSense text-ad campaigns. Are Google’s advertisers not biting?