ChasNote

At “Communications 2.0: The Future of PR,” Steve Rubel of Edelman and Micro Persuasion shared some interesting stats on the content of top blogs in the US versus the top blogs in Italy. In the US, 46 of the top 100 are dedicated to tech or business topics, and only 3 are “personal diaries.” In Italy, 43 of the top 100 are personal diaries, with only 11 covering tech. I was also surprised to learn that only 39% of blog posts across the Internet are in English. Almost a third are in Japanese and another 12% are in Chinese.