http://chasnote.com/2006/10/05/cisco%e2%80%99s-brilliant-concept-with-the-help-of-friends-brilliantly-executed/ Metrics, successes & flaming disasters in digital marketing Thu, 18 Mar 2010 01:55:44 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://chasnote.com/2006/10/05/cisco%e2%80%99s-brilliant-concept-with-the-help-of-friends-brilliantly-executed/comment-page-1/#comment-58788 Jessica Clark Thu, 10 Apr 2008 04:23:09 +0000 http://chasnote.com/?p=241#comment-58788 Well it looks like Cisco is going to do it again, this time with their own wiki site. http://supportwiki.cisco.com Cisco is planning on moving almost all of its support documents to a wiki. Well it looks like Cisco is going to do it again, this time with their own wiki site. http://supportwiki.cisco.com
Cisco is planning on moving almost all of its support documents to a wiki.

]]> http://chasnote.com/2006/10/05/cisco%e2%80%99s-brilliant-concept-with-the-help-of-friends-brilliantly-executed/comment-page-1/#comment-8215 Cisco Campaign Becomes Wikipedia Entry at ChasNote Thu, 09 Nov 2006 06:28:51 +0000 http://chasnote.com/?p=241#comment-8215 [...] I don’t know what kind of value to put on this (is it $100,000s or $1,000,000s?), but Cisco’s Human Network campaign has apparently entered the popular discourse: It’s now an entry on Wikipedia. [...] [...] I don’t know what kind of value to put on this (is it $100,000s or $1,000,000s?), but Cisco’s Human Network campaign has apparently entered the popular discourse: It’s now an entry on Wikipedia. [...]

]]> http://chasnote.com/2006/10/05/cisco%e2%80%99s-brilliant-concept-with-the-help-of-friends-brilliantly-executed/comment-page-1/#comment-8147 Web 2.0: Marketers Have Lost Control; Some Ideas to Avoid Risk at ChasNote Wed, 08 Nov 2006 17:57:02 +0000 http://chasnote.com/?p=241#comment-8147 [...] Carla Hendie’s examples provided interesting paths around those risk potholes. One, Motorola-sponsored silly Back Street Boys-inspired video in China with product placement for a cellphone. Two, Dove’s Evolution video that shows a model’s make-over (both by a stylist and with Photoshop), the transition from ordinary (even plain) mortal to the image we see on an advertising billboard. Three, the seed campaign for Cisco’s Human Network initiative. In all 3 cases, brands took advantage of amateur and viral videos and user-generated, participatory ad creative — yet the creative assets weren’t commercials starring cellphones, soap or routers. The campaigns gave customers some fun or thoughtful content (Motorola and Dove, respectively) to share with friends or an opportunity to converse, in a sense, with a marketing brand (Cisco) without expecting their customers to get excited about, say, soap. [...] [...] Carla Hendie’s examples provided interesting paths around those risk potholes. One, Motorola-sponsored silly Back Street Boys-inspired video in China with product placement for a cellphone. Two, Dove’s Evolution video that shows a model’s make-over (both by a stylist and with Photoshop), the transition from ordinary (even plain) mortal to the image we see on an advertising billboard. Three, the seed campaign for Cisco’s Human Network initiative. In all 3 cases, brands took advantage of amateur and viral videos and user-generated, participatory ad creative — yet the creative assets weren’t commercials starring cellphones, soap or routers. The campaigns gave customers some fun or thoughtful content (Motorola and Dove, respectively) to share with friends or an opportunity to converse, in a sense, with a marketing brand (Cisco) without expecting their customers to get excited about, say, soap. [...]

]]> http://chasnote.com/2006/10/05/cisco%e2%80%99s-brilliant-concept-with-the-help-of-friends-brilliantly-executed/comment-page-1/#comment-7786 Open Source Ads at Flying Seeds blog Sun, 05 Nov 2006 05:38:53 +0000 http://chasnote.com/?p=241#comment-7786 [...] Crisco + Federated Media use wikia to create a new form of open source advertising. read full story from ChasNote titled, Cisco’s Brilliant Concept, With the Help of Freinds, Brilliantly Executed. [...] [...] Crisco + Federated Media use wikia to create a new form of open source advertising. read full story from ChasNote titled, Cisco’s Brilliant Concept, With the Help of Freinds, Brilliantly Executed. [...]

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