Ad Age “Top 10 Innovators” Includes FM’s John Battelle
10.05.2006
“As of late August, about 85 high-profile blogs, including BoingBoing and Digg, had joined the flock of Mr. Battelle’s Federated Media, giving up a slice of their ad dollars for the exposure to the bigger advertisers and better rates that a bit of scale gets them. Since it was founded last year, Federated (of which Mr. Battelle is founder and chairman) has done ad deals with the likes of General Motors and Microsoft and managed to double its cost-per-thousand averages across its network. Still, it’s clear Mr. Battelle’s most important clients are those who wear their bathrobes and slippers to work.”
Om, now put on some real shoes and get back to work! No really: Thanks, Ad Age. But this bloggers-in-their-PJs image feels a bit out of date.
You know, there’s a lot of talk about the crisis facing journalism but journalists never seem to discuss the fact that they so often traffic in cliches and bad puns that it can be hard to take them seriously.
Of course, I am in my socks right now!