ChasNote

ClickZ picked up on last week’s roll-out of new RSS-powered ad units, including Symantec’s ads on FM sites: “John Battelle’s advertising and publishing network [Federated Media] is experimenting with a unique concept of displaying RSS content as display ads. Anti-virus vendor Symantec is serving up content generated from its Security Response blog as display ads now appearing on comment pages of Digg and on the home page of Techdirt.”