http://chasnote.com/2006/09/26/techmeme-announces-rss-ads-symantec-actually-does-them/ Metrics, successes & flaming disasters in digital marketing Thu, 18 Mar 2010 01:55:44 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://chasnote.com/2006/09/26/techmeme-announces-rss-ads-symantec-actually-does-them/comment-page-1/#comment-28315 BrightCite » Blog Archive » How To Use RSS Ads To Drive Qualified Leads Mon, 26 Feb 2007 15:28:12 +0000 http://chasnote.com/?p=220#comment-28315 [...] From the post: Turn Ads Into Content & They Work Better: "In late September, several marketers — including Symantec — rolled out ad units that pulled content into ad banners straight from RSS feeds of those advertisers’ corporate blogs. I just reviewed click-through data for Symantec’s first twenty days, and the early data suggest that RSS-powered deliver better performance, both in terms of click-through rates and engagement. [...] [...] From the post: Turn Ads Into Content & They Work Better: "In late September, several marketers — including Symantec — rolled out ad units that pulled content into ad banners straight from RSS feeds of those advertisers’ corporate blogs. I just reviewed click-through data for Symantec’s first twenty days, and the early data suggest that RSS-powered deliver better performance, both in terms of click-through rates and engagement. [...]

]]> http://chasnote.com/2006/09/26/techmeme-announces-rss-ads-symantec-actually-does-them/comment-page-1/#comment-5989 Chas Wed, 27 Sep 2006 13:14:38 +0000 http://chasnote.com/?p=220#comment-5989 My bad. Thanks, Gabe. I'll correct this in the post. My bad. Thanks, Gabe. I’ll correct this in the post.

]]> http://chasnote.com/2006/09/26/techmeme-announces-rss-ads-symantec-actually-does-them/comment-page-1/#comment-5984 Gabe Wed, 27 Sep 2006 08:36:05 +0000 http://chasnote.com/?p=220#comment-5984 Look again. Techmeme had them live from the time the announcement went out. In fact, a little before. Maybe you were confusing the blog announcing them with Techmeme? Look again. Techmeme had them live from the time the announcement went out. In fact, a little before. Maybe you were confusing the blog announcing them with Techmeme?

]]>