Digg, Techdirt and Techmeme Launch RSS-Powered Ads
Yesterday I came across a few articles covering the new “Techmeme Sponsored Posts” — ads populated with content from the sponsor’s RSS feed. (Here’s coverage at the Business 2.0 Blog and at BuzzMachine.)
I absolutely love this concept. It’s the opposite of what Google recommends for its CPC advertisers (that is, don’t put too much info in your ads or Google will pull them out of rotation because of poor click-through performance). It’s advertisers adding value to content sites by contributing real, live content
From the page thanking the first three sponsors, I see that they are oDesk, SocialText and Wink, but I can’t see them on the right side of Techmeme. [Correction: The ads are up and running on the right side of the Techmeme home page.] Meanwhile, also on Monday, Symantec launched their own RSS ads, refreshed with content from Symantec’s Security Response Weblog, on Techdirt (the box at the upper right of the homepage) and on comments pages in the tech section of Digg.
Shame on us for not getting the news out faster!