ChasNote

The Center for Media Research cites a Telephia study on the growth of mobile TV watching:

“According to Telephia, researcher to communications and new media markets, the mobile TV audience grew 45 percent to 3.7 million subscribers in Q2 2006. The third screen allows consumers to get news and information while on the go, with news, weather and sports channels topping the list as the most watched mobile TV content. Total quarterly mobile TV revenues increased to $86 million last quarter, an increase of 67 percent since Q1.”

ABC News leads the pack among mobile TV watchers in Q2 2006, with 40 percent of the total mobile TV audience. The other leaders are The Weather Channel, Fox Sports, ESPN, Fox News and NBC Mobile News. Interestingly, Comedy Central — which skews younger than ABC, Fox or NBC among news watchers — placed behind the others, with 16% of the mobile TV audience compared to ABC’s 40%.