Fast-Forward-Proof 30-Sec Spots (Almost)
Fox has begun to run static 30-second commercials so PVR users who fast forward commercials will still get the message. (Techdirt pointed me to SignOnSanDiego for this news.)
“U.K. advertisements for Fox’s new drama, ‘Brotherhood,’ which premieres in Britain in October, simply shows an image of Providence, R.I., where the show is set, and the program’s logo. Viewers fast-forwarding through the ad would see the image for a few seconds; those watching it normally would hear dialogue from the show in the background.”
Mike at Techdirt has it right:
“It seems like the TV execs are still focused on the wrong thing: figuring out how to force DVR users to watch traditional commercials, rather than figuring out ways to deliver advertising that doesn’t piss people off so much that they want to skip it.”
Something HAS to be done to limit the quantity of commercials on TV. We PAY for the privledge of watching tv to cable and satallite companies and PAY for commercials we watch. OF 60 min programing 20 min is commercials We are paying for 60 min.programing time and getting only 40. Write your senators and congressman.