ChasNote

Frisco, Texas-based Mediacart, “a shopping cart ad system that runs digital ads and promotions — via high-resolution video screens without audio” may be coming to a supermarket near you (AdAge).

“One of the company’s findings: 87% of the 150 shoppers surveyed said they would choose a retailer equipped with Mediacart over one without the carts. The reason: ‘They enabled them to get out of the store more quickly,’ Mr. Kramer said, because an on-screen navigation tool allowed them to find the aisles where, say, anchovies, ketchup or razors were stocked.”

I hope the embedded RFID tags that make these ad displays work can talk to ads placed on items like potato chips!