3 Tips to Long-Tail Marketing
08.30.2006
Steve Rubel’s column at AdAge offers 3 recommendations to marketing in the fragmented, long-tail world. To paraphrase: 1, focus on influence rather than reach; 2, fund the niche publications that matter to your customers; and 3, demand that your trusted media partners (he doesn’t actually mention FM!) help manage your relationships with the many small niche players that matter to your brand.
Como aprovechar la larga cola…
Interesante y breve columna de Steve Rubel en Advertising Age bajo el título tres formas de cabalgar la larga cola. Son estas: 1. No concentrarse sólo en el reach (alcance) de las campañas y pensar mucho más en la influencia…