ChasNote

At Business 2.0, Paul Sloan and Paul Kaihla take a look at the independent online publishers who are starting to make a living from their blogs. Nice to see such nice press for FM authors like the Boingers, Matt Haughey at Metafilter, Heather Armstrong at Dooce, Om Malik at GigaOM, Mike Arrington at TechCrunch and Drew Curtis at Fark! My favorite excerpts:

“Says Thom Campbell, head of media strategy for Intel, ‘The audience on blogs is the cream of the crop.’”

And

“FM’s eight-person sales force has been aggressively approaching big marketers, armed with detailed and persuasive demographics. The data has helped FM steadily boost ad rates on its sites. The average CPM doubled in the past six months to roughly $8. The aim is to get rates between $20 and $30, which, Battelle says, would put his blogs on par with sites like CNET and NYTimes.com.”

Yikes — 300 to 400% improvement over current rates? I better get busy!