Web 2.0 in the Media Business
Jason Goldberg at Jobster asked me for my definition of Web 2.0. Here’s it, from the Jobster blog:
To me the most important aspect of Web 2.0 is “the architecture of participation.” On one level, the architecture of participation lowers costs and reduces liability: Ebay creates an enormous storefront without carrying the risk of warehoused inventory; Google creates a better search engine by harnessing the collective wisdom of millions of internet users (rather than a million engineers) who link to other sites. In the media business, sites like Digg, Boing Boing or Metafilter add another level. By rewarding participants who provide them content (”thanks, bill!” credits at Boing Boing, status as power Diggers, etc), they create greater loyalty to their brands, which results in high pageviews per visit, more time spent per visitor and more frequent visits by those visitors.
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