ChasNote

From Media Works:

“Google has named Eileen Naughton, the former president of Time magazine, as head of ad sales for the web giant’s New York offices.”

A few years ago, a superstar ad-sales friend of mine was turned down for a job at Google (a job for which they recruited him) because his college CPA from a decade earlier was below 3.0. Company policy, apparently. It indicated, to me, that Google didn’t value human intelligence, unless that human intelligence was specific to developing artificial intelligence bots. It also suggested, imho, that Google, the smartest kids on the block when it comes to the math / science side of direct marketing, still didn’t appreciate the less rational — and premium CPM — side of the media business. This looks to me like a new appreciation of us dumb sales monkeys. Humans, welcome to the Googleplex!