ChasNote

According to Hitwise (see Yahoo News), YouTube now serves 100 million daily video streams, but the revenue model is still under contruction:

“YouTube videos account for 60 percent of all videos watched online, the company said. Videos are delivered free on YouTube and the company is still working on developing advertising and other means of generating revenue to support the business.”

By way of marktd, I came across trendspotter No Man’s Blog trying to divine the essense of viral success by crunching YouTube’s most popular video numbers. The top 100 list includes:

“4 commercial ads – amazing achievement for Sony Bravia Balls (#34 with 3,466,011 views), but not least for Crispin Porter + Bogusky as all other three (!) commecials on the Top100 are the brilliant VW Pimp My Auto executions. Apparently we no longer need a TV to watch great TV ads…”

I wonder if YouTube is considering a market research business?