ChasNote

I missed this when it happened, but in her AdAge article about WPP’s joint venture with social-networking site, Live World, Abbey Klaassen refers to IPG’s recent deal with Facebook:

“The deal is part of a recent trend, coming just weeks after IPG Media announced it had purchased a 0.5% investment in Facebook and agreed to spend $10 million as part of a media buy on behalf of its clients, two separate transactions.”

I trust that “two separate transactions” means this avoids the legal questions around those round-trip investment deals AOL used to make in the late 1990s?