ChasNote

According to the latest numbers from NNR (as published at MediaPost)

“More than 9.2 million Web users, or 6.6 percent of U.S. adult Web users, have downloaded an audio podcast in the last 30 days, compared to 6.7 million users (4.8 percent) who published blogs in that time, according to the research company. Nielsen//NetRatings also reported that around 5.6 million online adults (4 percent) have downloaded a video podcast in the last 30 days.”

Geez, those are big numbers. Back in April (ChasNote 4/7/06), I posted on Forrester analyst Charlene Li’s estimate that there are only 700,000 regular podcast users, audio and video combined. I argued that her numbers are too low — but 9,200,000 podcast listeners and 5,600,000 video podcast viewers? If we can believe it, that’s some growth!