ChasNote

“Broadcasters are preparing to junk the age-old metric of charging on the basis of who watches the programs and begin charging advertisers based on who watches the commercials,” according to AdAge.  The change will affect the 2007 upfront season, perhaps the scatter markets even sooner.

The culprit?  You guessed it.  “Pressured by online ad models, and forced this upfront to forgo payment for viewers watching shows in playback via DVRs, broadcast networks are marching toward more consumer-focused metrics.”