Digg is No NY Times
LeeAnn Prescott at Hitwise compares Digg to the NY Times. The NY Times is still way bigger. But the pretty chart caught my attention because it included Slashdot too: “Digg did receive a greater share of page impressions in June than Times Select, the subscriber-only section of the NY Times, and long ago eclipsed Slashdot.”
The NY Times isn’t just bigger than Digg. It’s also much more mature:
“Digg attracts a different demographic audience than the NY Times. For the four weeks ending 7/1/06, 26% of Digg’s users were in the 18-24 age bracket, while only 9.5% of NY Times users were in that age group. NY Times skews much older, with 34% of its users in the 55+ age group. Only 10% of Digg’s users were over 55 in that time period.”
Wait a minute. Is Prescott dissing Digg, or trumpeting the arrival of this generation’s journal of record?!
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