Cover Girl Product Placement in Novel for Teens

Ew, this is kind of gross. As reported by Boing Boing, P&G’s Cover Girl cosmetics unit has cut a deal with book publisher for product placement within a novel for teens. “The book includes references to Cover Girl Lipslicks, a brand of lipstick, and a specific color of Cover Girl eyeliner.”

  1. # ambien said: December 8th, 2006 at 1:48 am

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