Google Magazine Ads Disappoint
06.01.2006
From MediaPost:
“Jonathan Rosenberg, Google’s senior vice president for product management, said the venture to auction off print ads in magazines, which launched in February, has been one of the biggest disappointments in the last six months.”
Related posts: ChasNote 2/10/06 and ChasNote 9/5/05.
[…] “Search is intent-based, just like yellow pages. It is used to generate leads. It focuses on creating immediate and measurable effects. Clicks are like phone calls. National print display advertising is media-based or audience-based. It is about creating or influencing brand and product perceptions. It focuses on creating longer-term–and harder to measure–effects. Clicks are not like creating warm, fuzzy feelings about driving a Jeep up a mountain.” Previously: ChasNote 6/1/06. […]